Friday, August 31, 2012

3 Google Local search Tips to Get to the Top

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When you're in company for yourself, you're enduringly seeing for new ways to let population know you exist and what services or products you provide. With the movable lifestyles we lead today and our reliance on internet searches to research the things we buy (even locally), being found in the search engines is an absolute must. And being found in Google in particular is especially critical.

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As a small company owner or entrepreneur, you often have to do this all yourself as well. Unlike larger businesses, you probably don't have employees to dedicate to search motor or online marketing. So by learning these 3 Google local search customization tips, you'll put your company on the map in Google and put yourself ahead of your local competition.

Getting Started in Google Local Search

The first thing to understand about local search is that it's a fully different game than general search motor optimization (Seo). The success of your local search efforts depends on three things.

1. Permissible keyword selection

2. Permissible setup in Google's Local company center (now called Google Places)

3. Gaining citations from major data providers

Proper Keyword Selection

Choosing Permissible keywords to optimize and compete for is well principal in any Seo effort. But in local search, you have to remember who your customers are and why they buy from you. All the time keep these factors in mind as you take keywords. Your goal is to anticipate what your customers will type into the Google search bar when they're seeing for your aid or products.

The best way to form this out is often to ask your current customers how they found you and what they would search for in Google if they were searching for your products or services. You can also use the Google external keyword tool to build ideas, but most local search volumes are so low it's hard to select the best ones.

Finally, when you're selecting keywords for Google local search campaigns, it's best to focus your efforts on smaller groups of population (called niches in the online marketing industry). For example, rather than focusing on trying to draw population to your tire shop, focus your local search campaign around your most profitable repair...like a tie rod change or front end alignment. After all, most population will search for what they need done, not the type of company they need.

Proper Setup in Google Places

When it comes to setting your company up in Google Places, the most prominent thing is to naturally get it done. Don't procrastinate.

If your company name doesn't comprise a city name or tell population what you well do, you should comprise that when you enter it. For example, rather than Abc Enterprises, you should put something like Abc Enterprises - Oklahoma City's Premier Office furnish Store.

When selecting the categories, you should put your keyword reasoning cap on again. By the examples Google gives in their local search setup screen, it seems they want you to select broad categories. But this is a poor strategy! You should be specific. Rather than saying you're a dentist, say you're a pediatric orthodontist for example.

Finally, make sure you list a local phone amount rather than a toll free (800, 866, 888) number. This is one of the original tools Google uses to cross reference local search results. So by having a true local phone number, it helps prove you're well placed in the same city as the searcher.

Citations from Major Data Providers

You should think of citations in local search like backlinks in original search motor optimization. Except you can't well go out and get citations...Google finds them on their own. A extract is just a reference on the internet to your business. The reference often includes your name, address, phone number, and possibly your products or services.

What you should do is go to the major data providers like Yellow Pages online and Yelp and make sure all your information is accurate and listed the same way you have it at Google. Then, when the local search spiders find the information, it will corroborate what you put in the local company center, which will help raise your standings in the search results.

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